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>90% of Pricing Utilizes Target Margin Pricing Algorithm
2X Gross Profit per Delivery (GPD) Improvement
Fortune Fish & Gourmet is a meat & seafood processor and distributor headquartered in Bensenville, Illinois, serving restaurants, private clubs, and gourmet retailers.
The company generates approximately $1.2 billion in annual revenue, employs over 1,500 people, and operates across 12 divisions. This case study focuses specifically on the Fortune Wisconsin division and its sustained gross margin improvement initiative.
Like many highly transactional distribution businesses, Fortune Wisconsin is challenged to gain real-time visibility into the components that dilute gross margin.
With approximately 2,300 orders, 15,000 order lines, and 1,600 deliveries processed each week, data was abundant, but operational visibility was limited, making it difficult for teams to understand how to optimize margin performance and execute on pricing strategies.
With such a large volume of orders, and quick delivery turnaround, inefficiencies were slipping through the cracks.
Many orders were being routinely shipped with sub-optimal pricing, small orders were frequently delivered by customers taking advantage of a strong service model, including same day service. Without clear visibility into the profitability of each delivery, these issues added up and held back gross margin improvement, despite strong sales volume.
“The problems were pretty standard, but hard to manage without real-time visibility to the issues. Reps not changing pricing in response to changing markets, special orders frequently getting shipped, and some customers getting deliveries every single day, sometimes even twice a day. Kery took a lot of complex data from multiple sources and concentrated them into a few powerful reports that we started to use in sales virtually around the clock.”
Kery Solutions implemented a focused, two-part strategy designed to drive sustained gross margin optimization through both pricing discipline and operational changes.
On the pricing side, in collaboration with Fortune WI leadership, Kery established a target margin pricing algorithm. This replaced guesswork with standardized, data-driven pricing expectations that respond to market changes, giving sales and leadership a shared definition of acceptable margin performance. In parallel, Kery built a Gross Profit per Delivery (GPD) operational intelligence tool that connected routing, scheduling, and gross margin into a single view. This allowed teams to understand the data behind of each delivery, proactively manage margins, and continuously optimize how product mix, pricing, and logistics worked together. Alone, this operational intelligence tool would have limited impact; it is Fortune’s leadership and sales teams’ disciplined application of these insights that sustained the business impact. Together, this shifted Fortune Wisconsin from reactive margin analysis to proactive margin management, enabling sustained optimization rather than short-term correction.
Gross margin improvements shouldn’t be temporary.
Kery Solutions enables pricing discipline and operational intelligence that turn short-term gains into durable, repeatable results.
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